What we do

We champion changes to our economic systems and business practices that protect our natural environment and help build a safe, sustainable, and prosperous future for all.

Progress depends on how leaders lead: what they prioritize, who they partner with, and how they shape the narrative where outdated assumptions hold progress back.

That’s where The B Team comes in. In a world that is shifting fast, we’re leaning into our role as a catalyst with greater intention and agility. Rather than duplicating what others already do well or building large-scale programs, we focus on the connective tissue: bridging differences and sectors, surfacing what’s emerging, and accelerating momentum where it’s most needed.

As part of our role as a catalyst we:

1 Engage business leaders

to help them navigate the messy middle and tough choices, where performance, purpose, and public expectation meet. Where near-term pressures are real, but long-term license depends on what you stand for and who you stand with. We make room for peer support, shared learning, and the kind of honest dialogue that helps leadership stay grounded in integrity.

2 Engage policymakers

to help them lead, by consistently showing where business is ready to act. When decision-makers see real business commitment, it gives them the confidence and backing to adopt policies and rules that deliver results for the people they ultimately serve.

3 Engage youth

as well as other communities, whose expectations, energy, and ideas will shape the future. When they are at the table, solutions are more relevant, more trusted, and more likely to last.

4 Create space

for honest and sometimes difficult dialogue. We push for action that is credible, deliverable, and relevant to the world around us.

5 Amplify stories that matter

Stories have the power to shift mindsets and show what’s possible when business leads on solving real problems for people and planet.

Shaping Our Future

Explore The B Team 2028 Strategy, along with an invitation from the B Team Leaders.

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