Posted in: thought leadership

28th July 2014

Jonathan Hughes: Mixing The Perfect Natural Capital Cocktail

As part of our blog series produced in partnership with The Huffington Post, Jonathan Hughes, CEO of The Scottish Wildlife Trust and Co-Founder of the World Forum on Natural Capital describes the perfect mix of ingredients needed to take natural capital accounting mainstream.

Natural capital is defined as the world's stocks of natural assets, most of which are also used to produce the goods and services we all use. The measurement of a company's or organization's use of natural capital is known as natural capital accounting and has proven effective at making the economic and ecological case to address growing environmental loss and degradation.

However, natural capital accounting has not yet become common practice and will require a delicate mix of actions and collaboration to help move natural capital accounting into the mainstream.

To read the full blog post click here.This blog post is part of a series produced by The Huffington Post and The B Team community to help articulate a Plan B for Business. To see other posts in the series, click here.