Posted in: thought leadership

20th May 2013

Jochen Zeitz: The Proper Role of Business

Jochen Zeitz, former Chairman of PUMA and Co-Founder of The B Team, spoke as the closing keynote for BASD 2012 Business Day at Rio+20 about how the race to the financial top can have no positive outcomes if it is coupled with the race to the social and environmental bottom.

Zeitz's call to action for businesses is to work collaboratively, even with their competitors, to find holistic, integrated solutions. With their unique ability to respond faster and more freely than governments, Zeitz challenges private business to become accountable to a triple bottom line, and to be transparent about their full social and environmental outcomes, as well as their economic ones.