Is the idea of business being a force for good "a contradiction in terms?"

Not so, says B Team Co-Founder Jochen Zeitz, who shares his motivations behind forming The B Team, and explains how the organization will change the way business operates. In the BBC Radio 2 interview below, held the day of the "Plan B for Business" Kick-Off, Zeitz lays out the three Challenge Areas The B Team will focus on—the Future Bottom Line, the Future of Leadership, and the Future of Incentives—each critical to changing the fundamental nature of how business operates.