Today, The B Team has published a new strategy, outlining the organization’s focus through 2028.

The document sets out the key challenges facing businesses today, The B Team’s vision, mission and values, and three interconnected pillars at the heart of the strategy: people, planet and systems.

The strategy opens with a collective message to business from the B Team Leaders and the following call to action: 

“So here is our invitation:

“If you’re building for the future, do it with others and with care.

“If you hold power, use it with intention.

“If you believe a better way is possible, have the courage to
prove it.

“This is not about lofty promises or perfect answers. It is about the decisions we make now and the future we will shape together.

“Every business has a role to play. Join us.”

About The B Team

The B Team is a collective of business and civil society leaders who believe that business has a pivotal role to play in creating good jobs and building an energy secure future on a healthy planet. Co-founded by Richard Branson and Jochen Zeitz in 2013, The B Team is currently chaired by Jesper Brodin (CEO, Ingka Group). Ester Baiget (CEO, Novonesis) serves as The B Team’s Vice-Chair.