The strength of The B Team comes from the ability of The B Team Leaders, a diverse group of business leaders from different sectors of business and parts of the world, to join each other in their commitment to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

On June 13th, 2013, at a Plan B for Business Kick-Off event in London, the first group of B Team Leaders was revealed to the world in The B Team Declaration, in which they laid out their ambitions for making business prioritize people and the planet as highly as profit.