The Natural Capital Business Hub stemmed from 'The New Business Imperative - Valuing Natural Capital," a collective statement of 24 companies totaling over 500 billion in revenue stating that "investments in natural capital can reduce risks and costs, fuel growth, and build brand."

This open and collaborative hub aims to allow companies at various levels of maturity in dealing with natural capital issues evaluate the business case for valuing natural capital, learn from case studies, choose appropriate actions, find opportunities for collaboration and solicit advice from peers.

The Hub is a collaborative project incubated by the Corporate Eco Forum and The Nature Conservancy, and supported by the Natural Capital Coalition (formerly the TEEB for Business Coalition).The featured video explaining the concept of 'natural capital' was produced by the World Business Council for Sustainable Development.