Informed by the principles of accountability, equality and sustainability, The B Team developed the Responsible Tax Principles—a framework for companies wishing to demonstrate that they are adopting a responsible approach to tax. The Principles were developed in partnership with business, investors and civil society, to reflect the fact that building a more inclusive economy necessitates all stakeholder having a voice. While a growing number of companies are endorsing the Principles, hear from Shell, Unilever and Vodafone explain why responsible tax is so important to their companies, and how The B Team’s Principles have helped to guide their journey.