Posted in: news

19th January 2015

Nielsen Survey: Doing Well By Doing Good

A 2014 global Nielsen study found that over half of its 30,000 respondents (55%) were willing to pay more for products from companies that they knew to be benefitting people and planet.

This was an increase from 50% in 2012 and 45% in 2011. Respondents in Asia-Pacific (64%), Latin America (63%) and The Middle East/Africa (63%) rank the highest in favoring companies that are striving to create positive environmental and social impact.

The findings also conclude that many companies are taking notice, and realizing that "doing well by doing good" is not only socially and environmentally beneficial, but also increasingly beneficial to their financial bottom line.

To learn more about the survey click here.