"My 40-year goal is to create a world where values-based companies suck up all the oxygen and take over the economy. I don't mind if existing companies convert, but I want to send the ones that don't out of business."

In this blog post Dan Price, CEO of Gravity Payments, who famously cut his pay to ensure all of his staff were paid an equitable wage, shares his personal mission to build a company founded in purpose and the business case for doing so. He shares how business leaders around the world can step up and power their businesses with purpose by aligning their business model with core values.

You can read Dan's full post here.

Dan Price founded his credit card processing company, Gravity Payments, upon witnessing small business owners being overcharged and underserved by their credit card processors. His 40-year-goal is to be a speck in a revolution where business is about purpose, not profit.