In an interview on CNBC Closing Bell Europe with host Louisa Bojesen, B Team Co-Founders Sir Richard Branson and Jochen Zeitz discuss the kick-off of a Plan B for Business, their work so far to build The B Team, and the work that lies ahead. They also contrast The B Team from other attempts to get business to prioritize people and the planet alongside profit—and explain why they expect this venture to be an even greater success than those that have come before it.

Watch the full interview here.