'Purpose' and 'purpose-driven' are some of the biggest buzz-words in business at the moment. But, what does it really mean to lead with purpose, and how can entrepreneurs build prosperous companies that also serve people and the planet?

B Team Leaders Paul Polman, CEO of Unilever, Bob Collymore, CEO of Safaricom, Mo Ibrahim, Co-Founder of Celtel and Founder of the Mo Ibrahim Foundation, and our partner, Saskia Bruysten, CEO and Co-Founder of Yunus Social Business came together, with more than 100 entrepreneurs in London to try and find some answers to these questions.

In a conversation that got to the heart of what it means to be a purpose-driven leader—and what that looks like in practice—our speakers went beyond the hype, sharing real world examples from their own experiences building organisations where purpose is a driver of business success.

Visit bornb.bteam.org to get started embedding purpose in your company.