For the past three years, The B Team has worked in partnership with businesses, governments, thought-leaders and civil society advocates to identify solutions and drive bold action to transform the global economy, for the benefit of people and the planet.

Here we reflect on our progress so far, as we work toward a new era of sustainable, inclusive business for all.

Explore the progress made and major milestones below or download the full report.

Whenever I look into making an investment, the first thing I think about is whether or not the idea will have a positive impact upon the world. Through the conversations I have had with other leaders, I’ve realised that this is not the case for all, and the shift in business towards more sustainable practices is still too piecemeal, lightweight and isolated.

After seeing the impact The Elders was having on the world stage, and the Carbon War Room in the climate change space, we thought it could be powerful to create a new global collaboration to encourage businesses to put people and the planet alongside profit.

In a series of workshops with experts on sustainability, systems, economics, civil society and entrepreneurship, one of the overwhelming themes that emerged was that Plan A was no longer working and we needed a Plan B for business.

The B Team is unique because of the range of people putting their own resources into changing business for good, with practical results.

Three years in, I am more convinced than ever that business can have a positive influence on the world. Governments and civil society cannot solve the world’s problems alone. It is going to take all of us — especially those of us with the resources to make a wide impact.

Individuals can try to solve problems in their own community, small businesses in their city, medium-sized businesses nationally and bigger businesses internationally. Imagine a world where the purpose of business is to become a driving force for social, environmental and economic benefit.

From driving innovative and human centered people practices to putting equality and diversity issues at the centre of the business agenda, The B Team is already making an impact. But its greatest successes are yet to come. I truly believe that the private sector can — and must — change from being motivated primarily by profit.

It’s no longer an option. Business must become a force for good.

Sir Richard Branson

Richard Branson
Co-Founder and Co-Chair, The B Team

Climate change could reduce
global GDP by

$72 Trillion USD

See our work to achieve a just transition to Net-Zero by 2050 


of employees are disengaged at work

Learn more about the 100% Human at Work network 

The direct cost of corruption
every year is

$2.6 trillion USD

Get more info on The B Team’s efforts to end corruption 

We need


more natural resources than exist to support current consumption

Learn how we’re valuing natural resources with New Metrics 


companies are registered as Benefit Corporations, accountable to their stakeholders as well as shareholders

Find out more about the Born B movement 

A more equitable workforce would increase global GDP by

$28 trillion USD

See how business can help meet the Global Goals 
COPYRIGHT / THE B TEAM 2019 Terms of Use / Privacy Policy