Joanna Rees is a Managing Partner at West, a venture studio that specializes in the end-to-end process of designing, building, and launching purpose-driven brands including Twitter, Square, Eventbrite, Impossible Foods, Prelude Fertility, Chegg and Go Fund Me to name a few. Joanna currently serves on the corporate board of FICO (NYSE: FICO), Tentrr, Prelude Fertility, Boon Supply, Mursion and Hickies. Joanna is also a Senior Advisor of the B Team. Joanna led the formation and capital raise for Endeavor Catalyst. Joanna was a candidate for Mayor of San Francisco in November 2011. Joanna was the founder of VSP Capital and served on the board of more than 25 venture-backed companies across a broad range of industries She also served on the Board of the National Venture Capital Association ("NVCA). She has significant experience in finance and investment banking and held several senior marketing management positions with Groupe Danone and DMB&B. She was named a Global Leader for Tomorrow by the World Economic Forum and a Henry Crown Fellow by the Aspen Institute, where she also serves as a seminar moderator. Joanna serves on the non-profit board of Endeavor Global and The Representation Project. She earned her MBA from Columbia University and a BS from Duke University.