Joanna Rees is a Managing Partner at West, a market creation company founded by Allison Johnson the former head of marketing at Apple. Joanna leads West’s investment activities. Joanna is also a Senior Partner of the B Team ( She currently serves on the corporate board of FICO (NYSE: FICO), (NYSE: CRCM), Harvest Power, Prelude Fertility and Hickies Inc. Most recently, Joanna led the formation and capital raise for Endeavor Catalyst, an impact investment fund supporting high-impact entrepreneurs in emerging markets.

Joanna was a candidate for Mayor of San Francisco in November 2011.

Joanna was the founder of VSP Capital, a San Francisco-based venture capital firm focused on early-stage companies combining technical innovation with market development. Joanna has served on the board of more than 25 venture-backed companies across a broad range of industries including Danger Inc (Acquired Nasdaq: MSFT), Sabrix (Acquired NYSE: TWX), Quinstreet (IPO Nasdaq: QNST), Stonyfield Farms (Acquired Groupe Danone), Account Now (Private), Mirra (Acquired NYSE: STX), Posit Science (Private), and Post Communications (Acquired Nasdaq: NCNT). She also served on the Board of the National Venture Capital Association (NVCA), the Coppola Companies (Francis Ford Coppola), and as Chairman of the USA for Madrid-based FON, the world’s largest WiFi community. Joanna was the co-creator of the Build Brand Value CEO forum which she ran from 1997 to 2003 as part of VSP Capital.

Joanna has prior experience in finance and investment banking including positions at BA Securities and a boutique merchant bank, Vrolyk & Co. She worked in private placements and mergers and acquisitions focused on retail, restaurant and branded consumer companies. Joanna also brings deep expertise in marketing and strategy, and has held several senior marketing management positions with Groupe Danone, a $20+ billion global consumer products firm, with her last position as head of New Product Development. Joanna began her career at DMB&B, working with clients such as General Foods, RJR Nabisco, Brown Forman, Digital Equipment Corp, and Texaco.

The World Economic Forum selected Joanna as a Global Leader for Tomorrow (GLT). The Aspen Institute selected Joanna as a Henry Crown Fellows. The National Association of Women Business Owners named her “The 2000 Entrepreneur of the Year Rising Star.”

Joanna is active in the non-profit community. She serves on the National Board of and the Global Board of Joanna is a senior seminar moderator for the Aspen Institute for the Healthcare Innovators Fellowship, the Henry Crown Fellowship, the Pahara Education Fellows and the Aspen Seminar. She is also a Senior Mentor for the Henry Crown Fellowship.

She earned her MBA from Columbia University (beta gamma sigma) and a B.S. from Duke University.