Brazilian Cosmetics company Natura made history in 2014, as the first public company to become a certified B Corp. This month, they celebrated the renewal of their certification by bringing together the B Corp community in São Paulo, to discuss how they are working to redefine the role of traditional business and what it means to be truly successful.
Richard Branson, Co-Founder and Co-Chair of The Beam, joined Guilherme Leal, Co-Founder of Natura and B Team Leader, in a discussion about building a new economy, along with more than 200 entrepreneurs from the ‘B Movement’ community in Latin America.
During the conversation Richard said, “There used to be a time where business leaders thought politicians and governments run the world, but by and large, that has changed, because entrepreneurial business leaders can make, and are making, a radical difference.”
Taking it one step further, Guilherme added that not only is this good for people and the planet, it’s essential to their ultimate success. “Corporations are living beings, a dynamic set of relationships, and their longevity will depend on serving society and people.”
Over the full day event the extended B Corp community – from multinational Danone to emerging startup Karün – shared how their businesses are making a difference in the move to a more inclusive economy and sustainable world.
Join them by taking the Born B Impact Assessment today and take your first steps towards becoming a B Corp, joining over 62,000 businesses who are using the Assessment to measure their impact. To help you get started, here are four quick tips on how to increase your impact and improve your score.