Richard Branson: Earth to Paris, Give Us a Long-Term Goal


It doesn’t happen too often that the founder of a multinational company and Greenpeace stand side by side arguing for the same outcome on a contentious global issue. But these are unusual times that demand unusual measures.

On Monday 7th December, in the middle of the COP21 Climate Negotiations Sir Richard Branson, Founder of Virgin Group and Co-Founder of The B Team, came together with Kumi Naidoo, International Executive Director of Greenpeace to send an unambiguous message to world leaders: Business and civil society are united in urging that these historic Paris talks produce a long-term goal that places the world on a path to net-zero emissions by 2050.

Summarizing his and Kumi’s thoughts in this piece Richard Branson shares why business will benefit from a long-term goal in Paris, and how it will advance the wellbeing of people and planet as well.

Read the full post this piece to explain”>here.

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